what’s in a name?

Sharing the process…

Back in 2007, I decided to start a blog with the help of a friend, who coincidentally is now my daughter’s Mother in law. I needed to come up with a name for the blog. As the kids and I were out and about that morning we were brainstorming name ideas. It was a collaborative effort for sure and when we came up with “fresh vintage” it stuck.  A couple of years later as I began to realize the beginning of my entrepreneurial dream, as I tried to register my business with the state of Pennsylvania, I found out that name was taken. That was when the “by amy” was added. Back then I was making/sewing/ painting/finding everything. I didn’t love attaching my name, it seemed rather “heady” to me, but took the advice of some people who knew more than me. It worked and it stuck.

Over the years, as the business grew, my husband and Annie became much more involved as well as the rest of the family, even my in laws. I felt funny about the “by amy” part. My husband is my right hand and I couldn’t and wouldn’t want it any other way. And  Annie and I, I can’t even explain it, we support, encourage and tell it like it is with each other in life and in our businesses. Louie has always been supportive in any way he can and the girls now show great interest in the family biz. #blessed.

In recent years branding has become everything, no matter how small your business is.  I get it, it’s important. The importance of branding honestly came to my attention after I had my logo, tagline and growing business.

As I analyze my logo and considered rebranding, I think it still works.

The girl on the swing represents the old fashioned, simple pleasures of life.

The tagline on the logo TIMELESS, ROMANTIC, CHIC,

  1. not effected by the changes in fashion:
    synonyms:  lasting · enduring · classic · ageless ·
    1. conducive to or characterized by the expression of love
    2. of, characterized by, or suggestive of an idealized view of reality:

      “a romantic attitude toward the past” ·

    1. elegantly and stylishly fashionable.

Yup! Still works!   Happy Wednesday friends!

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